When I was a kid, I was tubby. I would eat whatever I could get my greedy little hands on.
In my early 20’s, I worked hard to lose weight. But tackling the excessive amounts of Happy Meals, peanut butter and digestive biscuits that sat stubbornly in my gut, has still left visible consequences to this day.
What’s this got to do with making you some money?
It’s sparked a mobile app idea that could disrupt the health and fitness world, and after some brief Googling, I haven’t seen anyone capitalised on this yet.
As this is a problem a large (excuse the pun) proportion of our world faces, I believe this idea has the potential to scale. So, if you do steal this mobile app idea, remember to thank me when you’re a millionaire.
What’s the problem?
When I take my top off, I have this ring of fat above my waistline. My wife says she likes it, but I’m less keen.
I’ve tried all sorts of different workouts and diet plans to get rid of it, but ultimately, I’m an amateur who gets all my advice from Youtube.
I know there will be the right plan out there for my body type, but finding it without wasting hours of time is the goal. And more importantly, as this ring of fat sits there mocking me, I can’t measure which plans are working, because it always looks like a ring of fat.
What’s the app idea?
A mobile app that scans your topless body. Using image recognition software, it works out where you have excess fat, it then recommends diet plans and exercises, specific to your body type and goals. Making the app personal to the user.
By the user scanning their body regularly, they get to see a visible progression, helping to maintain users on the app, but more importantly, making people feel good about the hard work they are putting in.
How can I prove to you this app is a good idea?
When building a mobile app, to prove a good idea, you need to be able to answer these 4 questions:
- What’s the problem people face?
- How often do people face this problem?
- Who is the competition?
- How could this app make money?
So let’s answer them:
- What’s the problem people face? — Losing weight is hard and everyone’s body is different. So a workout or diet plan that works for one, won’t necessarily work for another. This means people are wasting time on the wrong diet and workout plans. Making little progress.
- How often do people face this problem? — For some, this is daily, others, weekly or monthly. But there is definitely enough repetition to weight loss to warrant a mobile app.
- Who is the competition? — From a brief Google, there isn’t any direct competition. So you would be competing with food tracking apps, like MyFitnessPal etc and workout apps like Nike Training etc. They are some big competition, but you will have a technical edge.
- How could this app make money? — I would recommend a freemium model approach. That means the initial app is free for everyone, but users pay for upgrades. Upgrades could look like specific workouts from trainers/influencers, more specific diet plans, easier tools to measure growth, communities of people with your body shape to help give advice etc.
How would you go about building this?
- You would need to prove the concept, does the technology work? You would need to find someone clever enough to build this for you.
- You would need some money to build the app, so whether that can be self-funded, or getting investment.
- You would need a marketing strategy that will disrupt the current health and fitness market. Gaining you valuable users that can’t help but tell their friends how good it is.
Flip, that’s a lot.
Don’t worry, I can help you with all of that stuff, here’s what I do — Go on, have a look.
I can’t wait for that phone call from you when you are sat on a beach drinking G & T’s, rolling in cash, thankful that today of all days you read this blog.
If this idea doesn’t float your boat, but you’ve got a better idea, I bet together, we could turn it into a million-pound solution. Only click this link if you have a good idea.